Boothroyd Room, Portcullis House: The audience of 80 people included FTSE 100 companies, PR agencies, MEPs, MPs, national news journalists, students, professionals and academics.

Left to right: BBC TV News anchor Simon McCoy, Broadcast Club founder and President Kerry Hopkins, BBC TV 50:50 Project journalist Nina Goswami, ITV News acting editor Rachel Corp

FTSE 100 Gender Representation Inquiry at the House of Commons

Adam Holloway MP a former TV journalist and ex-army captain hosted a reception, for the non-profit Broadcast Club’s announcement of the first-ever inquiry into gender representation of broadcast media spokespeople in FTSE 100 corporations. The panel discussion consisting of senior people in TV Journalism was held on Tuesday 3rd September in the House of Commons.

Nigel Adams MP, a Minister with the Department of Digital, Culture, Media and Sport was supposed to be on the panel to respond to the findings, however, we understand he had to cancel last minute due to emergency Brexit duties.

We will use this year’s announcement as a starting point for next year with which corporations will just need to fill out the company spokespeople of companies that they own that operate in the UK only.

Thanks to everyone who attended, some people travelled 250 miles to be there. Thank you to those who filled in the survey. Our work is not done and we will partner with organisations now. Let us know if you’d like to get involved.

The Broadcast Club is run and sponsored by Baron & Hopkins and Broadcast Ready.

Our case study for the night was successful finance expert Michelle McGrade. Michelle informed the audience that TD Direct Investing’s Assets Under Administration went from £200 million to over £1 billion in 9 months as a result of hiring Kerry Hopkins. Kerry created a broadcast strategy for them that aligned with their marketing and PR strategies. The broadcast strategy included getting their company spokespeople, which was predominately Michelle herself, on TV and radio on a consistent basis which amounted to over 100 TV and radio interviews. Interview times for Michelle varied between 15 seconds right up to 45 minute TV slots.

So if you wonder if investing in female and male staff as broadcast spokespeople is worth it? Well, there is some bottom-line proof that it is.

—————————————————————————————————————–

Finalists will pitch their business in the House of Commons, to be in with a chance of winning a free £2,000 start-up business grant, mentoring and publicity


CLOSING DATE FOR ENTRIES IS MONDAY 30 SEPTEMBER 2019THE SJL FOUNDATION COMPETITION FINAL WILL BE ON TUESDAY 22 OCTOBER 2019 IN THE HOUSE OF COMMONS

The SJL Foundation (charity) has launched a new initiative to give 8 finalists a wonderful business opportunity to pitch their new business start-up idea to a panel of 4 people in the House of Commons. Businesses can be up to one-year-old startups. People from all walks of life may enter to be in with a chance of winning a free grant of £2,000, to get mentored by staff at SJL, and to get one hour with successful insurance entrepreneur Simon Lancaster. 

Eight finalists will present their five-minute pitch to the panel in front of an audience of 100 guests in the prestigious House of Commons as to why they should win a grant. All eight finalists are in with a chance of winning a £2,000 grant each if their pitch at the House of Commons is good enough, or the judges may decide on less winners. The SJL Foundation aims to give 45% of all proceeds to the business start-up fund, of which it hopes to put at least £45,000 towards that in year one. 

 To enter the competition, entrants need to email foundation@sjlins.co.uk to ask for an application form. The application form will then be emailed, and entrants will have to answer questions on the form, and submit a three-minute video of themselves saying what their business activity does, and how they’d spend the £2,000 grant and how they’d benefit from mentorship. The closing date for entries is the 30th of September 2019. All applicants must be available to travel to London on the 21st of October 2019 and stay overnight, if travel the night before is required due to an early start the next morning, ready to be at the event in the House of Commons on Tuesday 22 October between 0830am-1030am, if they are chosen as a successful finalist.

MP Robin Walker, the Parliamentary Under-Secretary of State serving jointly between the Scotland Office and the Northern Ireland Office in the UK Government is hosting the breakfast reception at the House of Commons on behalf of the SJL Foundation. Simon Lancaster, Trustee, SJL Foundation said: ‘’I am incredibly excited about what the SJL Foundation’s business start-up arm can achieve for budding entrepreneurs. As I established SJL Insurance 18 years ago with a Worcestershire council grant of £250 plus a grant from the Hereford & Worcester Chambers of Commerce for £250. The £500 helped me buy a desk and computer. So I wanted the story to go full circle and help others do the same.”

 100% of donations go to charity. The SJL Foundation aims to raise £100,000 in its first year of which the remaining 45% of that is going to Acorns Children’s Hospices, and 10% will go to a charity match fund pot for staff.

Please forward this newsletter on to your contacts who may wish to enter. Click on this URL for more details.
https://www.sjlins.co.uk/latest-news/sjl-foundation-launches-new-business-start-up-competition/ShareTweetForward

Copyright © 2019 Baron & Hopkins All rights reserved.

Left to right: Simon Lancaster, Kate Hanson, Lucy Ruff, Karl Evans