Why Baron & Hopkins

We are an independent full-service communications consultancy specialising in broadcast communications, reputation management, Board level strategic counsel, media relations, media management and media training.

Client Case Studies

Our client case studies speak volumes about our work.

One of the UK’s largest owner-owned insurance brokers skyrockets from zero TV media presence to broadcasting to the nation.

Simon Lancaster, founder and CEO of SJL Insurance said: “We partnered with Baron & Hopkins initially to gain us media exposure, but the partnership has since grown to them also taking over all of our PR – including our social media, our website and all of our external communications. From the very first moment I met with Kerry I knew that her incredible knowledge & expertise, her fierce work ethic and her passion, would propel us to a new level. However, she has already exceeded even that lofty expectation!”

Simon continued: “We have only been working with Baron & Hopkins for 2 months, but we have already achieved tangible success. Our staff are buzzing and the place has literally exploded with these phenomenal results, our website has seen a big spike in views in one day by 4,000% in one day and my own personal biog page on the website increased views by 3,100%, our message has hit millions of people and we have seen a big upturn in enquiries and sales. I would recommend that any individual or business who wants to improve their positive exposure should work with Baron & Hopkins.”

A leading polling firm hired for the General Election 2015 got 120 interviews.

Another case study is about a leading polling firm, whereby we were hired for the General Election 2015 got 120 national TV and radio interview opportunities in five months across four spokespeople. The whole broadcast, online and print campaign received £4,051,731 Return on Investment in Advertising Value Equivalent (AVE).
Broadcast Ready were hired for the General Election 2015 by a leading poll firm and as a reslts, tehy got 120 national TV and radio interview opportunitiees in five months across four spokespeople.

£19 billion Assets Under Management stockbroking and investment firm in the UK

A £19 billion Assets Under Management stockbroking and investment firm in the UK worked with Baron & Hopkins over a 14 month period. Baron & Hopkins got their Chief Investment Officer on TV and radio up to between 2 to 8 times a month. This kind of broadcast PR was a major part of the client’s marketing and PR campaign. During a period of the final 9 months of those 14 months, the firm started with £200 million Assets Under Administration and went up to having £1 billion Assets Under Administration. They sold their business for more than they would have been able to, had they tried to sell it prior to Baron & Hopkins’s PR campaign. Even though the existing brand name would become defunct, there were financial benefits to the Company to continue with the broadcast strategy.  It’s because by continuing the broadcast strategy and social media that the firm increased its revenue and attracted new customers that increased its overall value when it was being eyed up by other companies to buy it.  Over 14 months, we brought 103 TV and radio interview opportunities for their spokeswoman. The Contract with Baron & Hopkins only came to an end because the firm was acquired by another company in June 2017, and so their broadcast spokesperson went onto a new role.

Chief Investment Officer receives coaching and is made broadcast-ready.

In October 2017, independent Chief Investment Officer Michelle McGrade said: “Baron & Hopkins lives up to its name – Kerry made sure I was ready for TV interviews by coaching and teaching me to trust myself and bringing out the best of me. I was forced onto TV against my better judgment, and after a short while, I started to enjoy it and I was in demand. The sheer high volume of interview opportunities Baron & Hopkins brought me was astounding. But Kerry never let me get ahead of myself and she issued honest feedback, which kept me grounded and broadcast-ready!”

In October 2017, Michelle McGrade (an independent chief investment officer) received coaching from Kerry Hopkins to help her ready herself for TV interviews.

What our clients say about us

“Baron & Hopkins lives up to its name – Kerry made sure I was ready for TV interviews by coaching and teaching me to trust myself and bringing out the best of me. I was forced onto TV against my better judgment, and after a short while, I started to enjoy it and I was in demand. The sheer high volume of interview opportunities Baron & Hopkins brought me was astounding. But Kerry never let me get ahead of myself and she issued honest feedback, which kept me grounded and broadcast-ready!”

 

 

 

 

 

 

 

 

Michelle McGrade

NED of 3 financial firms, Former Chief Investment Officer of Virgin Money and TD Direct Investing

“Working with Kerry and her team has been invaluable. It is clear that Kerry is extremely knowledgeable about media and that she knows how to get the best from people from a media perspective.
After offering me a detailed consultation, Kerry developed a bespoke training programme for me which helped meet my specific learning needs and improve my confidence in front of the camera and on radio. While working with me, Kerry was clear in her directions, honest in her constructive feedback, and showed a energising willingness to work with me. Through her patience and encouraging interpersonal style she helped me to step outside my comfort zone and into the world of media. It is a step that I am glad that I have taken and I am enjoying the experience of seeing where our work together will go I would recommend Kerry to anyone who wanted to really develop their media presence regardless of their level of media experience and I look forward to continuing to work with her in the future”

Dr. Roberta Babb

Third Eye Psychology

“Kerry successfully completed her MA, a few years after graduating as a PG Dip student from City, in TV Current Affairs. To get the masters later requires real hard work and commitment as well as brains and Kerry has them all. Her film and dissertation was on Women in TV Comedy and she got funny, imaginative interviews, door stepping Ian Hislop, and with access to commissioning editors at high levels. Kerry is a great worker, capable of really original stuff and unexpected thinking. But she is also down-to-earth and straightforward and comes up with original ideas.

 

 

 

 

 

 

 

 

Professor Lis Howell,

Director of Broadcasting,, City University London

“I got on BBC News and Sky News a short time after signing up. Baron & Hopkins provides an excellent service for experts with something to say to a bigger audience, but without the contacts or experience to break into the world of television.”

Dr. Steven Fawkes,

Energy Pro

“We are really delighted to work with Baron & Hopkins. We’ve worked very closely with Kerry and her team over the past six to nine months, and we’ve had fantastic results”

 

A Director,

the world’s largest polling firm

“Thanks for an excellent media training session today. Great to see you in action. You really know what you’re doing here. Great choice of team too with Angus and Chris”
  Jacqueline Abbott-Deane,

management consultant to FTSE 100 companies

“My client, leading businesswoman Nikki King OBE, former MD and now Honorary Chairman of Isuzu Truck UK, has only been on Baron & Hopkins since January and she has already been lined up for BBC News and Sky News to discuss the budget. I would not have got Nikki on these programmes without Baron & Hopkins and I strongly recommend their services to other PR agencies and major corporations.”

 

 

 

 

Nikki King OBE

“I appreciate the role that Baron & Hopkins has performed that has resulted in TV news and online video interviews. In my case it has introduced me to a new generation of journalists who could not be expected to know me from my commentaries on earlier crises in the Middle East.”

 

 

 

 

Professor Rosemary Hollis,

Middle East Policy Studies, , Department of International Politics, City University London

“Kerry has helped me improve the profile of our company by securing me for the Papers Review on Sky News as well as introducing me to some extremely useful networking organisations which has resulted in on-going contracts. She is extremely honest. If she feels something isn’t right she will say so. She doesn’t take your money if she doesn’t think she can help, so the advice and backup you get is great value and very successful.”

 

 

  Diana Mather

The English Manner

“Baron & Hopkins has been very proactive in alerting us to new opportunities and we have secured TV news interviews as a result of this. This raises the profile of the Royal Aeronautical Society and shares our members’ knowledge and expertise.”

 

 

Emma Bossom,

Royal Aeronautical Society

“Through Baron & Hopkins, I’ve had more broadcast media opportunities than I have had in the past year – all in within one month. Kerry’s a whirlwind of energy who is passionate about interviewing her clients to improve their skills. With her guidance and training sessions, I feel so much more confident.”

Gina Miller,

Brexit High Court winner and Finance expert, www.SCMdirect.com

What journalists say about us

“It’s great to have a ‘one-stop shop’ for interviewees who are ready, willing and able to talk in an engaging way on camera”

 

 

 

 
  Angus Walker,

Correspondent, ITV News

“Baron & Hopkins has been really great for me in the past year, at coming forward with some great guests, particularly women, on stories that I’m working on day to day and having someone that just brings me an expert guest, is really helpful.”

 

 

Naomi Kerbel,

Bloomberg Television

“Baron & Hopkins is an excellent resource for journalists – especially for those seeking to widen out the number of contributors they use. It offers a good range of diverse voices on different subjects. Kerry is fantastic to deal with and has a can do attitude – she’s always happy to help. She’s especially passionate about diversity and increasing the number of women guests used by broadcasters”

A BBC Television News editor